Artificial Intelligence as a Marketing Strategy for Ventures in the Ambato Wholesale Market
Keywords:
artificial intelligence, marketing, startupsAbstract
The aim of this research was to structure various AI-supported marketing strategies for businesses operating in the Ambato wholesale market. Addressing the issue of declining sales among these businesses, the study proposed an innovative solution leveraging a cutting-edge technology: artificial intelligence. The process began with a literature review on the impact of artificial intelligence on marketing, followed by field research involving faculty members and seventh-level marketing students at the Technical University of Ambato. The findings revealed that 62% of students and 67% of faculty members had little to no knowledge of the connection between these two fields. These results indicate that the relationship between artificial intelligence and marketing is a recent development, one that has been significantly strengthened by the emergence of technologies such as ChatGPT. Finally, a marketing plan was designed featuring AI-backed promotional strategies tailored to the specific needs of businesses in the Ambato wholesale market.
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Copyright (c) 2026 Ariel Joel Sánchez Soria (Autor/a)
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